Kick A** Music Marketing
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Author Archives: MusicBizMadness
How The Media Can Help Artists
D.I.Y. is all around and that’s cool. But being self-marketers does not mean artists should strictly do without all the things that labels do. Using “regular media” often gets neglected within the social media hype. There is more to that…
What You Should Know About Your Fans
Fans who love music by unsigned artists distinguish themselves from ordinary music consumers who only follow what’s on the charts. We have compiled a few facts about such fans which you should know and take into account when you release … Continue reading
Successful Video Release
The internet success fairy tale is being told everywhere: band uploads video, magically goes viral and we’re all doing it Gangnam Style. If we take a closer look, though, we realize that things are not that simple. Nowadays there are … Continue reading
Interview: CousCous – Crowdfunding, Promotion and Concept Albums
German pop duo CousCous have just started their second crowdfunding campaign and openly share their tips and experience with us. With their new project “Tales” they take the idea of a concept album one step further, which will open new … Continue reading
Which Music Marketing Methods Are Best For You?
With the current oversupply of music promotion tools, marketing methods, communities and advice musicians are very likely to lose track of it all. If we try to make use of every all-new tool and establish a presence in about every … Continue reading
Become the Spokesperson of your Niche
The permanent „buy our music“ message will quickly annoy fans while good stories worth a press release are running out after a while. Don’t worry, there is a way to ensure your presence on the scene that has proven itself … Continue reading
Posted in General, Music Marketing, Music Promotion, Social Media
Tagged branding, music branding, music business, music marketing
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Likes are not a Currency
These days many musicians tend to prefer collecting Facebook likes rather than actually selling music. So what do we actually get from Facebook marketing? Is Facebook a useful marketing tool at all? And why are many musicians abandoning their Facebook … Continue reading
Posted in General, Music Marketing, Music Promotion, Social Media
Tagged music business, music marketing, music promotion, social media
Leave a comment
Interview: Rotem Hecht
Getting your music licensed for film and television is all the rage right now, just like working from remote places over the internet. Composer Rotem Hecht combines all this. He lives far off the scene but still managed to get … Continue reading
Interview: Phil Vanderkill
Phil Vanderkill is the lead singer of Sergeant Steel, a successfully self-marketed hard rock band from Austria (who actually worked with legendary producer Michael Wagener). I met Phil at a radio party and was impressed by his openness to sharing … Continue reading