Besides the sole promotion of music, specific stylistic market niches provide a number of additional opportunirties for musicians to present themselves. In this case we are not just talking music – but lifestyle. Continue reading
Goals can be set individually and differently, but at the beginning is always the job of reachning and convincing the right audience. Any music marketing method is void if you don’t know how and where to reach your fans. Continue reading
Pardon? Haven’t record labels come out of fashion and isn’t the internet a sure-fire success? Hold the horses. In fact, you do not need a record label to sell your music these days, provided you know the alternative and put it to work. And that is…? Continue reading
We have to make it easy for customers to make a purchase. If a bricks and mortar store door is closed, if we have to shout for a shop attendee to help us, if certain products aren’t visible, our conscience will kindly ask us to go look somewhere else. Especially when purachsing online cutomers have become more and more sceptical, thus factors such as trust and simplicity are Continue reading
Musicians don’t always lack the money to promote themselves. They lack confidence in the numerous promotional methods they’re being presented every day. Nobody wants to lose hard-earned money invested in questionnable marketing methods. With an initial 100 Dollars, however, you cannot do that much wrong while on top you can already see certain Continue reading
Concerts, tours or simply just album releases – musicians often make a few bucks on the side through sponsoring – or at least use sponsoring to cover some expenses. Today we will discuss how to look at sponsoring and how to actually deal with those giving their money. Continue reading
Sometimes it is just good to see what makes other musicians successful. Lists like this here have been written before, nevertheless I would like to share some of the key traits of sucessful musicians whom I have interviewed or met in person. Enjoy and never hesitate to make these traits your own. So what makes musicians sucessful? Continue reading
They say you need a label code to get airplay. But if you cannot get ‘traditional’ airplay anyway, what about the LC code then? Do you still need it or can you just get along with those willing to play your music? Continue reading
When marketing your music going for the kill isn’t always the best strategy because, yes, it can kill: your reputation, your fanbase, your sales. Wisely targeted action always brings better results than blindly shooting around and wasting your time and money on divergence losses. Continue reading
Igor O., the guy behind TryHardNinja, proves the strength of the niche. He has found a market for himself and his music that many probably have never thought of before. It works great for him, so he explained his approach in more detail and covers subjects like social media marketing, youtube monetization and building a fan base. Continue reading
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