Category Archives: Music Promotion

That was MusicBiz Madness 2015

The MusicBiz Madness Conference 2015 started up to ist name: Madness presented itself with a false fire alarm five minutes prior to the official welcoming. Thus we got set back for an hour and had to re-schedule all speakers to … Continue reading

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Before You Sign Your Name

Let’s face it, the music business is still a hotbed for sharks and crooks. Don’t blame the big ones, look at small business operations who cash in on musicians’ naivete, left alone those who know right away they will cheat … Continue reading

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eMail Marketing Bullshit Systems

Two out of three music marketing courses you find on the internet will sell you an eMail marketing course all the way based on annoying autoresponder messages that contain fake special offers. These courses are missing one key feature of … Continue reading

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How To Make Quick Money With Music

Becoming a successful musician is usually a long term goal and requires respective endeavours. No hit song is really an overnight success, even “Mambo No. 5” took more than two years to create and refine, followed by polishing doorknobs. Still … Continue reading

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Be an expert in your musical market niche

Besides the sole promotion of music, specific stylistic market niches provide a number of additional opportunirties for musicians to present themselves. In this case we are not just talking music – but lifestyle. 

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Everything starts with the right target audience

Goals can be set individually and differently, but at the beginning is always the job of reachning and convincing the right audience. Any music marketing method is void if you don’t know how and where to reach your fans. 

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It will (never) work without a Record Label

Pardon? Haven’t record labels come out of fashion and isn’t the internet a sure-fire success? Hold the horses. In fact, you do not need a record label to sell your music these days, provided you know the alternative and put … Continue reading

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How to put your Music up for sale effectively

We have to make it easy for customers to make a purchase. If a bricks and mortar store door is closed, if we have to shout for a shop attendee to help us, if certain products aren’t visible, our conscience … Continue reading

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Music Marketing: What you can do with 100 Bucks

Musicians don’t always lack the money to promote themselves. They lack confidence in the numerous promotional methods they’re being presented every day. Nobody wants to lose hard-earned money invested in questionnable marketing methods. With an initial 100 Dollars, however, you … Continue reading

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Sponsoring: Dealing with Sponsors

Concerts, tours or simply just album releases – musicians often make a few bucks on the side through sponsoring – or at least use sponsoring to cover some expenses. Today we will discuss how to look at sponsoring and how … Continue reading

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