Tag Archives: music marketing

What Booking Agents expect from Bands

Why does one band get the gig while the other doesn’t? I have posed this question to a number of club owners and booking agents to put some light on the issue of successful band applications. Based on the answers … Continue reading

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That was MusicBiz Madness 2015

The MusicBiz Madness Conference 2015 started up to ist name: Madness presented itself with a false fire alarm five minutes prior to the official welcoming. Thus we got set back for an hour and had to re-schedule all speakers to … Continue reading

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How To Make Quick Money With Music

Becoming a successful musician is usually a long term goal and requires respective endeavours. No hit song is really an overnight success, even “Mambo No. 5” took more than two years to create and refine, followed by polishing doorknobs. Still … Continue reading

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Everything starts with the right target audience

Goals can be set individually and differently, but at the beginning is always the job of reachning and convincing the right audience. Any music marketing method is void if you don’t know how and where to reach your fans. 

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It will (never) work without a Record Label

Pardon? Haven’t record labels come out of fashion and isn’t the internet a sure-fire success? Hold the horses. In fact, you do not need a record label to sell your music these days, provided you know the alternative and put … Continue reading

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How to put your Music up for sale effectively

We have to make it easy for customers to make a purchase. If a bricks and mortar store door is closed, if we have to shout for a shop attendee to help us, if certain products aren’t visible, our conscience … Continue reading

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Music Marketing: What you can do with 100 Bucks

Musicians don’t always lack the money to promote themselves. They lack confidence in the numerous promotional methods they’re being presented every day. Nobody wants to lose hard-earned money invested in questionnable marketing methods. With an initial 100 Dollars, however, you … Continue reading

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Sponsoring: Dealing with Sponsors

Concerts, tours or simply just album releases – musicians often make a few bucks on the side through sponsoring – or at least use sponsoring to cover some expenses. Today we will discuss how to look at sponsoring and how … Continue reading

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8 Traits of Successful Musicians

Sometimes it is just good to see what makes other musicians successful. Lists like this here have been written before, nevertheless I would like to share some of the key traits of sucessful musicians whom I have interviewed or met … Continue reading

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Do You Need A Label Code ?

They say you need a label code to get airplay. But if you cannot get ‘traditional’ airplay anyway, what about the LC code then? Do you still need it or can you just get along with those willing to play … Continue reading

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