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Interview: TryHardNinja
Igor O., the guy behind TryHardNinja, proves the strength of the niche. He has found a market for himself and his music that many probably have never thought of before. It works great for him, so he explained his approach … Continue reading
What You Should Know About Your Fans
Fans who love music by unsigned artists distinguish themselves from ordinary music consumers who only follow what’s on the charts. We have compiled a few facts about such fans which you should know and take into account when you release … Continue reading
Successful Video Release
The internet success fairy tale is being told everywhere: band uploads video, magically goes viral and we’re all doing it Gangnam Style. If we take a closer look, though, we realize that things are not that simple. Nowadays there are … Continue reading
Interview: CousCous – Crowdfunding, Promotion and Concept Albums
German pop duo CousCous have just started their second crowdfunding campaign and openly share their tips and experience with us. With their new project “Tales” they take the idea of a concept album one step further, which will open new … Continue reading
Likes are not a Currency
These days many musicians tend to prefer collecting Facebook likes rather than actually selling music. So what do we actually get from Facebook marketing? Is Facebook a useful marketing tool at all? And why are many musicians abandoning their Facebook … Continue reading
Posted in General, Music Marketing, Music Promotion, Social Media
Tagged music business, music marketing, music promotion, social media
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Interview: Rotem Hecht
Getting your music licensed for film and television is all the rage right now, just like working from remote places over the internet. Composer Rotem Hecht combines all this. He lives far off the scene but still managed to get … Continue reading
Interview: Phil Vanderkill
Phil Vanderkill is the lead singer of Sergeant Steel, a successfully self-marketed hard rock band from Austria (who actually worked with legendary producer Michael Wagener). I met Phil at a radio party and was impressed by his openness to sharing … Continue reading
Mailorder Shops – hit the target with these outlets
If they cannot find it at the major chain stores devoted fans will get it from specific niche outlets. And that is where the chance is for musicians from all levels to get their music in front of targeted fans. … Continue reading
When You are at a Dead End
Every now and then there comes a time when you feel treading water – or spinning your wheels for that matter. Your last music sale happened a few weeks ago, bookers who seemed to love you have become hesitant and … Continue reading
Posted in General, Music Marketing, Music Promotion
Tagged diy music marketing, music business, music marketing, music promotion
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